Brand Journalist

Also called: Corporate Storyteller, Editorial Writer

Uses journalism skills to tell true stories for a company, like profiles of employees or customers.

A day in the life

You interview a nurse about how a hospital's new program saved a patient's life and turn it into a video and article for the hospital's site.

Pay over a career

Starting
$45k
Typical
$70k
High
$110k

Estimate.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in journalism.

Ways in: 4-year college. Training cost: $15k – $60k.

Majors to look at: Journalism, Communications.

Outlook

Growing about average. Steady.

Will it last? Our AI estimate

Medium risk for 10 years. AI drafts articles from notes; real interviews, finding true stories and checking facts stay human.

Start now, in high school

Classes: Journalism, English Language Arts, Photography, Video production.

Official data: O*NET occupation 27-3043.

More Content, Copywriting & Storytelling careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.