Also called: Shopper Marketing Analyst
Studies how people behave inside stores and online shops to decide product placement and packaging.
You analyze store sales data and watch shoppers through eye-tracking glasses to figure out why your brand's juice gets passed over on the shelf.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 5 years after high school. Bachelor's in marketing or business analytics.
Ways in: 4-year college. Training cost: $15k – $60k.
Majors to look at: Marketing, Business Analytics, Psychology.
Growing about average. Steady.
Medium risk for 10 years. AI analyzes loyalty-card and online shopping data; watching shoppers in stores and turning that into shelf decisions stays human.
Classes: AP Statistics, AP Psychology, Marketing CTE class.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.