Also called: Marketing Research Analyst, Insights Analyst
Studies markets, competitors, and consumers to help companies decide what to sell and how to sell it.
You design a survey for 2,000 customers, analyze the results, and present a chart showing which new flavor people will actually buy.
May 2025 BLS median $78,760.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing, statistics, economics, or psychology.
Ways in: 4-year college, Graduate school. Training cost: $15k – $60k.
Majors to look at: Marketing, Statistics, Economics, Psychology.
Growing faster than average (about 7% over 10 years). BLS projects 7% growth, 2025-35.
Medium risk in 5 years, high in 10. AI runs surveys, summarizes answers and simulates synthetic respondents, so fewer junior analysts are hired over time.
Classes: AP Statistics, AP Psychology, Spreadsheets or computer applications, AP Microeconomics.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.