Qualitative Researcher / Focus Group Moderator

Also called: Qual Researcher, Moderator

Leads group discussions and interviews to learn how people really feel about products and ideas.

A day in the life

Behind a one-way mirror, clients watch as you guide eight moms through a conversation about a new baby product, gently drawing out what they actually think.

Pay over a career

Starting
$50k
Typical
$85k
High
$140k

Estimate; independent moderators charge per project.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in psychology, sociology, or marketing; moderator training.

Ways in: 4-year college, Certification. Training cost: $15k – $60k.

Majors to look at: Psychology, Sociology, Marketing, Anthropology.

Outlook

Growing about average. Steady.

Will it last? Our AI estimate

Medium risk for 10 years. AI moderators run some online interviews; skilled humans still lead in-person groups and sensitive topics.

Start now, in high school

Classes: AP Psychology, Speech and debate, Sociology elective.

Official data: O*NET occupation 19-3022.

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Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.