Also called: Ratings Analyst, Media Research Analyst
Measures how many people watch, listen, and stream shows, podcasts, and ads.
You analyze streaming data to estimate how many households watched a new series and how many saw each ad. TV networks and advertisers pay billions based on these numbers.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in statistics, economics, or communications.
Ways in: 4-year college. Training cost: $15k – $60k.
Majors to look at: Statistics, Communications, Economics.
Growing about average. Steady.
Medium risk in 5 years, high in 10. Automated measurement and AI analysis of streaming data reduce manual work, so fewer analysts are needed.
Classes: AP Statistics, AP Computer Science Principles, Spreadsheets or computer applications.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.