Pricing Research Analyst

Also called: Conjoint Analyst, Choice Modeling Analyst

Runs special surveys that reveal how much people would really pay for a product and which features matter.

A day in the life

You design a survey where 2,000 people choose between imaginary phone plans, then use statistics to calculate how much each feature is worth to them. Companies use your results to set prices.

Pay over a career

Starting
$60k
Typical
$85k
High
$130k

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 5 years after high school. Bachelor's in statistics, economics or marketing; many have a master's.

Ways in: 4-year college, Graduate school. Training cost: $15k – $60k.

Majors to look at: Statistics, Economics, Marketing.

Outlook

Growing faster than average (about 7% over 10 years). Tracks market research analysts.

Will it last? Our AI estimate

Medium risk in 5 years, high in 10. AI runs pricing models and survey analysis fast, so fewer junior analysts are needed; designing good studies stays human.

Start now, in high school

Classes: AP Statistics, AP Calculus, AP Microeconomics, Spreadsheets or computer applications.

Official data: O*NET occupation 13-1161.

More Market Research & Consumer Insights careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.