Research Panel Manager

Also called: Panel Community Manager

Builds and looks after big groups of people who regularly take surveys for market research.

A day in the life

You recruit 500 new parents for a baby-product panel, check for fake or bot responses and keep members engaged with rewards so they keep answering.

Pay over a career

Starting
$50k
Typical
$72k
High
$105k

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's degree in marketing or social science.

Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.

Majors to look at: Marketing, Sociology, Psychology.

Outlook

Growing faster than average (about 7% over 10 years). Tracks market research analysts.

Will it last? Our AI estimate

Medium risk for 10 years. AI spots bots and fake respondents, but AI fakes also create new problems; keeping real people engaged stays human.

Start now, in high school

Classes: AP Statistics, Computer applications, AP Psychology.

Official data: O*NET occupation 13-1161.

More Market Research & Consumer Insights careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.