Also called: Head of Insights, Market Research Director
Leads research that explains what customers want, why they buy, and what a company should do next.
You present findings to executives showing why young parents are switching snack brands, then help redesign the product line based on it.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Master's degree, about 10 years after high school. Bachelor's in marketing, psychology, or statistics; master's or MBA common.
Ways in: 4-year college, Graduate school, On-the-job training. Training cost: $60k – $150k.
Majors to look at: Marketing, Psychology, Statistics, Sociology.
Growing faster than average (about 6% over 10 years). Tracks BLS marketing managers.
Medium risk for 10 years. AI synthesizes surveys and interviews fast, so insight teams shrink; deciding what findings mean for the business stays human.
Classes: AP Statistics, AP Psychology, AP Microeconomics, English Language Arts.
Official data: O*NET occupation 11-2021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.