Also called: Channel Manager, Content Strategist
Analyzes data and advises creators or brands on what videos to make and how to grow.
A channel strategist digs into click-through and retention graphs, finds the moment viewers leave, and plans next month's video ideas and titles.
Approximate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Marketing or media degree helpful; proven growth results matter most.
Ways in: 4-year college, Self-taught. Training cost: $15k – $60k.
Majors to look at: Marketing, Digital Media, Data Analytics.
Growing faster than average. Brands and creators invest in growth.
Medium risk for 10 years. AI analytics tools now suggest topics and titles, cutting junior roles; strategy for big creators and brands stays human.
Classes: AP Statistics, Marketing, Business, Media studies.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.