Brand Partnerships Director

Also called: Head of Partnerships

Leads sponsorship sales and brand deals for creator companies, media brands, or big creators.

A day in the life

A partnerships director pitches a major brand on a six-figure YouTube integration, negotiates contracts, and manages a team selling sponsorships.

Pay over a career

Starting
$80k
Typical
$140k
High
$250k

Approximate; often includes commission.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Marketing or business degree plus sales experience.

Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.

Majors to look at: Business, Marketing.

Outlook

Growing faster than average. Grows with creator economy.

Will it last? Our AI estimate

Low risk in 5 years, medium in 10. AI helps pitch decks and pricing, but selling big sponsorships and keeping brand relationships stays human.

Start now, in high school

Classes: Business, Marketing, Speech and debate, AP Microeconomics.

Official data: O*NET occupation 11-2021.

More Content Creation & Influencing careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.