Also called: Social Media Strategist
Runs a brand, team, or celebrity's social media accounts.
A social media manager plans posts on a content calendar, writes captions, replies to comments, jumps on trends, and reports on what performed best.
Approximate; based on marketing specialist pay.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Marketing or communications degree.
Ways in: 4-year college, Self-taught. Training cost: $15k – $60k.
Majors to look at: Marketing, Communications.
Growing faster than average (about 7% over 10 years). Marketing specialist jobs are growing faster than average.
Medium risk in 5 years, high in 10. AI now writes posts, makes graphics and schedules content, so fewer social managers are hired; brand voice and crisis calls stay human.
Classes: Marketing, English, Graphic design CTE, Business.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.