Also called: Creator Partnerships Manager
Finds creators for brands, negotiates deals, and measures campaign results.
An influencer marketing manager searches for 20 fitness creators who fit a brand, negotiates rates, reviews their videos before posting, and tracks sales from each one.
Approximate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. A bachelor's in marketing or communications, then a couple of years as an influencer coordinator at a brand or agency.
Ways in: 4-year college. Training cost: $15k – $60k.
Majors to look at: Marketing, Communications, Business.
Growing faster than average. Influencer marketing spending keeps rising.
Medium risk for 10 years. AI platforms find creators and track results automatically; negotiating deals and judging fit stays human.
Classes: Marketing, Business, AP Statistics, Speech.
Official data: O*NET occupation 11-2021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.