Digital Talent Manager

Also called: Creator Manager, Influencer Manager

Manages the careers and deals of YouTubers, streamers, and influencers.

A day in the life

A creator manager negotiates a brand deal, plans a merch launch, and talks a client through burnout, earning a commission of their income.

Pay over a career

Starting
$40k
Typical
$110k
High
$400k

Commission-based (often 10-20%); highly variable.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Degree helpful; network and deal-making skills.

Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.

Majors to look at: Business, Communications, Marketing.

Outlook

Growing faster than average. Grows with the creator economy.

Will it last? Our AI estimate

Low risk in 5 years, medium in 10. AI helps find deals and track data, but guiding creators' careers and negotiating stays trust-based human work.

Start now, in high school

Classes: Business, Marketing, Speech and debate, Psychology.

Official data: O*NET occupation 13-1011.

More Content Creation & Influencing careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.