Social Media Ghostwriter

Also called: Ghost Poster, LinkedIn Ghostwriter

Writes posts that appear under executives' and creators' names.

A day in the life

A social media ghostwriter interviews a CEO or creator for an hour, then drafts a week of posts in their voice for them to approve. They track which posts get the most engagement and adjust the style.

Pay over a career

Starting
$35k
Typical
$60k
High
$110k

Approximate; freelance.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. A bachelor's in English, journalism or marketing helps, but a portfolio and freelance writing clients matter more than the degree.

Ways in: 4-year college, Self-taught. Training cost: $15k – $60k.

Majors to look at: English, Communications.

Outlook

Growing about average. Steady.

Will it last? Our AI estimate

High risk for 10 years. AI now drafts posts in a person's voice, so fewer people pay ghostwriters; high-end executive work remains.

Start now, in high school

Classes: English, Creative writing, Journalism, Marketing.

Official data: O*NET occupation 27-3043.

More Content Creation & Influencing careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.