Also called: Head of Media, Media Strategy Director
Decides where a company's ad money goes: TV, streaming, podcasts, billboards, social, and more.
You plan how a car company should spend $40 million across streaming TV, sports broadcasts, and podcasts, and negotiate deals with media companies.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 10 years after high school. Bachelor's plus years of media planning experience.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Advertising, Marketing, Economics.
Growing slowly. Steady.
Medium risk for 10 years. AI optimizes where each ad dollar goes in real time; big negotiations with networks and overall media strategy stay human.
Classes: AP Statistics, AP Microeconomics, Media studies, Spreadsheets or computer applications.
Official data: O*NET occupation 11-2011.
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