Art Director

Also called: Associate Creative Director

Creates the visual style of ads, magazines, packaging, and campaigns, and directs designers and photographers.

A day in the life

You sketch the look of a new campaign, direct a photo shoot in the desert, and work with a copywriter to make the words and images click.

Pay over a career

Starting
$65k
Typical
$112k
High
$200k

BLS art directors median about $111,000 (May 2024).

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 8 years after high school. Bachelor's in art or design plus several years as a designer.

Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.

Majors to look at: Graphic Design, Fine Arts, Advertising.

Outlook

Growing slowly. BLS projects slow growth for art directors.

Will it last? Our AI estimate

Medium risk for 10 years. AI image tools speed comps and production; visual taste, directing shoots and pairing images with words stay human.

Start now, in high school

Classes: Art and design, Graphic design CTE class, Photography, Art history.

Official data: O*NET occupation 27-1011.

More Advertising & Creative Agencies careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.