Also called: CCO
The top creative leader at an ad agency, responsible for the quality of every campaign it makes.
You review ten campaign ideas from different teams, kill eight, push the other two to be braver and then pitch the best one to a giant client. You also travel to award shows.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 18 years after high school. Bachelor's in advertising, design or writing; 15+ years as a copywriter or art director.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Advertising, Graphic Design, English.
Growing about average (about 2% over 10 years). Tracks art directors.
Low risk for 10 years. AI generates ideas by the thousand; deciding which work is brave and good enough, and selling it to clients, stays human.
Classes: Creative writing, Art and design, Film studies, Speech and debate.
Official data: O*NET occupation 27-1011.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.