Also called: Copywriter, Creative Writer
Writes the words for ads, commercials, billboards, websites, and social campaigns.
You and an art director brainstorm a hundred taglines for a new soda, pick the three funniest, and write a 30-second TV script.
Estimate based on BLS writers and authors.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in English, advertising, or journalism; a portfolio ('book') matters most.
Ways in: 4-year college, Self-taught. Training cost: $15k – $60k.
Majors to look at: English, Advertising, Journalism, Creative Writing.
Shrinking. Declining demand for routine copy.
High risk for 10 years. AI writes passable taglines, scripts and web copy instantly, sharply cutting routine copywriting jobs; big ideas still need a few people.
Classes: Creative writing, English Language Arts, Journalism, Speech and debate.
Official data: O*NET occupation 27-3043.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.