Also called: Media Buyer, Programmatic Trader
Plans and buys the ad space for campaigns, from TV slots to online ads bought by algorithm.
You build a plan for which podcasts and streaming shows to advertise on, then negotiate prices and monitor results in real time.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in advertising or business.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Advertising, Marketing, Economics.
Growing slowly. Shifting to automated (programmatic) buying.
Medium risk in 5 years, high in 10. Algorithms now buy most digital ads automatically, so entry planning and buying jobs are shrinking; TV and podcast deals keep some.
Classes: AP Statistics, AP Microeconomics, Spreadsheets or computer applications.
Official data: O*NET occupation 13-1161.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.