Also called: Advertising Director, Promotions Manager
Plans advertising and promotional campaigns like contests, coupons, and giveaways to build interest in a product.
You plan a summer promotion where customers who scan a bottle cap can win concert tickets, coordinating legal rules, the agency, and stores nationwide.
BLS median about $133,660 (May 2025).
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 8 years after high school. Bachelor's in advertising, marketing, or journalism; years of experience.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Advertising, Marketing, Communications.
Shrinking. BLS reports a small decline for advertising and promotions managers specifically (2025-35).
Medium risk for 10 years. AI handles ad versions and audience targeting; budgets, contest legal rules and coordinating partners stay human.
Classes: Marketing CTE class, Business law or civics, English Language Arts, AP Statistics.
Official data: O*NET occupation 11-2011.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.