Bowl Game Executive Director

Also called: Bowl Game CEO, College Bowl Game President

Runs a college football bowl game year-round, selling sponsorships, booking teams through conference deals, and hosting fans for game week.

A day in the life

A bowl game executive director spends spring renewing the title sponsor and summer planning hotels for two teams and 30,000 fans. In December they run a week of parades, hospital visits, and banquets, then the game itself on national TV.

Pay over a career

Starting
$90k
Typical
$160k
High
$350k

Approximate; major bowls pay much more than small ones.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in sport management or business plus years in sports events.

Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.

Majors to look at: Sport Management, Business Administration, Hospitality Management.

Outlook

Growing slowly. The new playoff format is changing the value of some bowl games.

Will it last? Our AI estimate

Low risk for 10 years. Sponsor relationships, community leadership, and running game week stay human.

Start now, in high school

Classes: Business, Speech, Marketing.

More Sports Business & Management careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.