Sports Marketing Coordinator

Also called: Marketing Coordinator (team)

Supports a team's marketing: promotions, giveaways, ads, and game-day events.

A day in the life

They order bobbleheads, help run halftime promotions, schedule social posts, and track campaign results. It's entry-level and fast-paced.

Pay over a career

Starting
$36k
Typical
$48k
High
$68k

Estimate.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing or sports management.

Ways in: 4-year college. Training cost: $15k – $60k.

Majors to look at: Marketing, Sports Management.

Outlook

Growing about average. Steady.

Will it last? Our AI estimate

Medium risk in 5 years, high in 10. AI tools create promos, posts and reports, cutting coordinator workloads; game-day events stay human.

Start now, in high school

Classes: Marketing or DECA, Graphic design, Computer applications.

Official data: O*NET occupation 13-1161.

More Sports Business & Management careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.