Also called: NIL Collective Director, Athlete Brand Manager
Helps college athletes earn money from their name, image, and likeness through sponsorships and deals.
They match athletes with local businesses, run NIL collectives that raise money from boosters, and teach athletes about contracts, taxes, and branding. This job barely existed before 2021.
Estimate; a brand-new field.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in sports management, marketing, or business.
Ways in: 4-year college. Training cost: $15k – $60k.
Majors to look at: Sports Management, Marketing, Business.
Growing faster than average. Rapidly evolving as college sports rules change.
Medium risk for 10 years. NIL marketplaces match athletes to small brand deals automatically; big deals and athlete guidance stay human.
Classes: Marketing or DECA, Business, Speech.
Official data: O*NET occupation 13-1199.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.