Also called: Brand Marketing Manager (sports)
Plans marketing campaigns for teams, leagues, or sports brands.
They create campaigns to sell season tickets, launch new jerseys, and grow social media audiences. They work with designers, video teams, and data analysts. Game-day promotions are their specialty.
Estimate; sports often pays less than other industries for marketing roles.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 6 years after high school. Bachelor's in marketing or sports management.
Ways in: 4-year college. Training cost: $15k – $60k.
Majors to look at: Marketing, Sports Management, Communications.
Growing faster than average (about 6% over 10 years). Faster-than-average growth for marketing managers.
Medium risk for 10 years. AI generates ads, posts and targeting, shrinking marketing teams; strategy and brand voice stay human.
Classes: Marketing or DECA, Graphic design, Statistics.
Official data: O*NET occupation 11-2021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.