Trailer Copywriter

Also called: Creative Writer (Trailers)

Writes the words for movie trailers, posters, and taglines.

A day in the life

A trailer copywriter writes 50 tagline options for a horror film, scripts the voiceover, and writes the text cards that flash on screen in the trailer. The best lines end up on posters and billboards.

Pay over a career

Starting
$45k
Typical
$75k
High
$130k

Approximate.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. A bachelor's in writing, English or advertising, then a couple of years of copywriting at a trailer house or entertainment agency.

Ways in: 4-year college. Training cost: $15k – $60k.

Majors to look at: English.

Outlook

Growing about average. Small field.

Will it last? Our AI estimate

High risk for 10 years. AI now writes taglines and trailer text quickly, so few dedicated copywriter jobs remain.

Start now, in high school

Classes: Creative writing, English, Marketing, Film studies or media.

Official data: O*NET occupation 27-3043.

More Film Marketing, Distribution & Exhibition careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.