Also called: Market Research Analyst (Film)
Runs test screenings and surveys to see how audiences react to movies before release.
An audience researcher recruits a theater full of strangers, shows them an unfinished movie, collects score cards, and runs a focus group about the ending.
Approximate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Market research, psychology, or statistics degree.
Ways in: 4-year college. Training cost: $15k – $60k.
Majors to look at: Psychology, Statistics, Marketing.
Growing faster than average (about 7% over 10 years). Market research analysts are growing faster than average.
Medium risk in 5 years, high in 10. AI analyzes reactions and can simulate audiences, cutting research staff; real screenings still need people.
Classes: Psychology, AP Statistics, Marketing, English.
Official data: O*NET occupation 19-3022.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.