Also called: Theatrical Marketing Manager, VP of Marketing (Studio)
Plans how a movie or series is sold to audiences: trailers, posters, ads, and social campaigns.
A studio marketing executive reviews trailer cuts, approves the poster, plans a viral TikTok stunt, and studies tracking data to decide where to spend a $50 million ad budget.
Approximate; based on marketing manager pay (BLS median ~$160k).
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Marketing or business degree; years in entertainment marketing.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Marketing, Business, Film Studies.
Growing faster than average (about 6% over 10 years). BLS projects faster-than-average growth for marketing managers.
Medium risk for 10 years. AI makes trailers, ads and targeting faster, trimming teams; campaign strategy and studio decisions stay human.
Classes: Marketing, Business, Film/video production CTE, AP Statistics.
Official data: O*NET occupation 11-2021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.