Product Placement Agent

Also called: Brand Integration Specialist

Gets brands' products onto screens in movies, shows, and music videos.

A day in the life

A product placement agent reads upcoming scripts to find scenes where a client's sneakers or soda could appear, negotiates with producers, and ships products to set.

Pay over a career

Starting
$45k
Typical
$75k
High
$140k

Approximate.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. A bachelor's in marketing or communications, then a couple of years as an assistant at a product placement or entertainment marketing agency.

Ways in: 4-year college. Training cost: $15k – $60k.

Majors to look at: Marketing.

Outlook

Growing about average. Steady.

Will it last? Our AI estimate

Medium risk for 10 years. AI can insert products digitally after filming, changing deals; relationships with producers stay human.

Start now, in high school

Classes: Marketing, Business, Film/video production CTE, Speech.

Official data: O*NET occupation 41-3011.

More Film Marketing, Distribution & Exhibition careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.