Sports Information Director

Also called: Sports Communications Director

Handles stats, media, and storytelling for a college or pro sports team.

A day in the life

You keep live stats during a basketball game, set up postgame interviews with the coach, and write the recap that goes out to newspapers.

Pay over a career

Starting
$40k
Typical
$62k
High
$100k

Estimate.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in sports communication or journalism; student-worker experience.

Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.

Majors to look at: Sports Communication, Journalism, Sports Management.

Outlook

Growing about average. Steady.

Will it last? Our AI estimate

Medium risk for 10 years. AI writes game recaps and stat sheets automatically; running media at games and working with coaches stays human.

Start now, in high school

Classes: Journalism, AP Statistics, Photography, Sports medicine or PE.

Official data: O*NET occupation 27-3031.

More Public Relations & Communications careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.