Book Publicist

Also called: Literary Publicist

Gets authors and their new books in front of readers through reviews, podcasts, events and social media.

A day in the life

You pitch a debut novelist to podcast hosts, ship early copies to BookTok creators and set up a bookstore tour across five cities.

Pay over a career

Starting
$42k
Typical
$62k
High
$95k

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in English, communications or marketing.

Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.

Majors to look at: English, Communications, Marketing.

Outlook

Growing faster than average (about 5% over 10 years). Tracks public relations specialists.

Will it last? Our AI estimate

Low risk in 5 years, medium in 10. AI helps make pitch lists and posts; relationships with podcast hosts, bookstores and creators stay human.

Start now, in high school

Classes: English Language Arts, Creative writing, Journalism, Marketing CTE class.

Official data: O*NET occupation 27-3031.

More Public Relations & Communications careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.