Online Reputation Manager

Also called: Reputation Management Specialist

Protects how a person or company looks online, from Google results to reviews.

A day in the life

You respond to angry reviews for a restaurant chain, push accurate news stories higher in search results and alert a client when a false rumor starts spreading.

Pay over a career

Starting
$50k
Typical
$75k
High
$115k

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in communications, PR or marketing.

Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.

Majors to look at: Public Relations, Communications, Marketing.

Outlook

Growing faster than average (about 5% over 10 years). Tracks public relations specialists.

Will it last? Our AI estimate

Medium risk in 5 years, high in 10. AI now monitors mentions and drafts review replies at scale; choosing how to respond in sensitive cases stays human.

Start now, in high school

Classes: English Language Arts, Marketing CTE class, Computer applications.

Official data: O*NET occupation 27-3031.

More Public Relations & Communications careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.