Also called: PR Specialist, Communications Specialist, Media Relations Specialist
Writes press releases, pitches stories to reporters, and builds a positive public image for clients.
You pitch a reporter on a story about your client's new invention, write the press release, and set up interviews. When the story runs, you share it everywhere.
May 2025 BLS median $74,750.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in public relations, communications, or journalism.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Public Relations, Communications, Journalism.
Growing about average (about 2% over 10 years). BLS projects 2% growth, 2025-35.
Medium risk in 5 years, high in 10. AI writes releases, pitches and media lists quickly, cutting entry PR jobs; journalist relationships and strategy matter more.
Classes: English Language Arts, Journalism, Speech and debate, Marketing CTE class.
Official data: O*NET occupation 27-3031.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.