Media Monitoring Analyst

Also called: Social Listening Analyst

Tracks what news outlets and social media are saying about a brand or person.

A day in the life

You watch for every mention of a client across TV, news, and social media and flag a negative story starting to go viral.

Pay over a career

Starting

$34k

Typical

$48k

High

$65k

Estimate.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 2 years after high school. Bachelor's or associate; strong reading and analysis.

Ways in: 2-year college, 4-year college, On-the-job training. Training cost: Under $15k.

Majors to look at: Communications, Journalism.

Outlook

Shrinking. Declining as tools automate.

Will it last? Our AI estimate

High risk for 10 years. AI monitoring tools now track and sort mentions across news and social media, so few people are needed.

Start now, in high school

Classes: English Language Arts, Journalism, Computer applications.

• Set up Google Alerts for a local business and summarize them weekly
• Join the school paper
• Join FBLA

Official data: O*NET occupation 27-3031.

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Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.