Also called: VP Marketing (Team), Fan Marketing Director
Leads marketing for a pro or college sports team: ticket sales, fan experience, and the team brand.
You plan theme nights, approve the team's new jersey launch campaign, and decide which promotions will fill seats for a losing season.
Estimate; competitive field with lower entry pay.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 10 years after high school. Bachelor's in sports management or marketing; years of experience in sports.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Sports Management, Marketing.
Growing about average. Competitive.
Low risk in 5 years, medium in 10. AI personalizes fan offers and ticket pricing; team brand, promotions and game-day experience stay human.
Classes: Marketing CTE class, Sports management elective, AP Statistics, Speech and debate.
Official data: O*NET occupation 11-2021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.