Naming Rights Consultant

Also called: Naming Rights Sales Advisor, Venue Naming Rights Broker

Sells and prices the names on stadiums, arenas, concert halls and even college buildings, in deals that can be worth hundreds of millions.

A day in the life

A new arena needs a corporate name, so you estimate what the name is worth from TV mentions, signs and app views. You pitch banks, airlines and tech companies, negotiate a 20-year deal and plan how the logo goes on the roof, the seats and the tickets. One signature can be a $400 million deal.

Pay over a career

Starting
$90k
Typical
$160k
High
$400k

Commission and success fees on huge deals.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in sports management, marketing or business; years in sponsorship sales.

Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.

Majors to look at: Sports Management, Marketing, Business Administration.

Outlook

Growing faster than average. More venues, colleges and even transit stations sell naming rights.

Will it last? Our AI estimate

Low risk for 10 years. AI measures exposure value; trust with company leaders and negotiating decades-long deals stays human.

Start now, in high school

Classes: Business class, Speech and Debate, Economics.

Official data: O*NET occupation 41-3091.

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Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.