Esports Marketing Manager

Also called: Gaming Marketing Manager

Markets esports teams, tournaments, and game brands to gamers.

A day in the life

You plan a sponsor's segment during a live tournament stream watched by millions, coordinate with pro players, and grow the team's social channels.

Pay over a career

Starting
$45k
Typical
$72k
High
$115k

Estimate; esports has had funding ups and downs.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing; deep gaming knowledge.

Ways in: 4-year college, Self-taught. Training cost: $15k – $60k.

Majors to look at: Marketing, Communications, Sports Management.

Outlook

Growing about average. Volatile.

Will it last? Our AI estimate

Medium risk for 10 years. AI helps produce clips and posts; fluency in gaming culture and working with players and sponsors stays human.

Start now, in high school

Classes: Video production, Marketing CTE class, AP Computer Science Principles.

Official data: O*NET occupation 13-1161.

More Events, Sponsorship & Experiential Marketing careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.