Festival & Concert Marketing Manager

Also called: Tour Marketing Manager

Promotes music festivals, concert tours, and live shows to sell tickets.

A day in the life

You plan the announcement of a festival lineup, run ads in each city of a tour, and track ticket sales hour by hour.

Pay over a career

Starting
$42k
Typical
$65k
High
$105k

Estimate.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing or music business.

Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.

Majors to look at: Music Business, Marketing.

Outlook

Growing about average. Steady.

Will it last? Our AI estimate

Medium risk for 10 years. AI targets ads by city and adjusts spend automatically; creative lineup announcements and fan buzz stay human.

Start now, in high school

Classes: Marketing CTE class, Music, Graphic design.

Official data: O*NET occupation 13-1161.

More Events, Sponsorship & Experiential Marketing careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.