Also called: Head of E-commerce, Director of Digital Commerce
Runs a company's online store and is responsible for its online sales.
You check yesterday's online sales over coffee, approve the homepage for a holiday sale, and work with the tech team to fix a checkout bug costing thousands per hour.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 10 years after high school. Bachelor's in business or marketing; years of e-commerce experience.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Business Administration, Marketing, Information Systems.
Growing faster than average. Online sales keep growing as a share of retail.
Medium risk for 10 years. AI personalizes the store, writes product pages and runs ads, so teams shrink; strategy and owning online sales stays human.
Classes: Marketing CTE class, AP Statistics, Business elective, AP Computer Science Principles.
Official data: O*NET occupation 11-2021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.