Conversion Rate Optimization Specialist

Also called: CRO Specialist, Experimentation Manager

Runs experiments on websites to get more visitors to buy or sign up.

A day in the life

You test whether a bigger 'Add to Cart' button sells more shoes, analyze the results, and discover a small change raised sales 4%.

Pay over a career

Starting
$55k
Typical
$88k
High
$135k

Estimate.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing, psychology, or analytics.

Ways in: 4-year college, Self-taught. Training cost: $15k – $60k.

Majors to look at: Marketing, Psychology, Statistics.

Outlook

Growing about average. Steady.

Will it last? Our AI estimate

Medium risk in 5 years, high in 10. AI testing tools now generate and run website experiments automatically, so fewer specialists are needed.

Start now, in high school

Classes: AP Statistics, AP Psychology, Web design class.

Official data: O*NET occupation 13-1161.

More E-commerce & Retail careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.