Hotel Director of Sales & Marketing

Also called: DOSM

Leads the team that sells group bookings, conferences, and marketing for a hotel or resort.

A day in the life

You chase big group contracts like a 500-room convention, plan marketing campaigns, and set sales targets for your team. You entertain clients and go to trade shows. Bonuses tied to revenue can be large.

Pay over a career

Starting
$75k
Typical
$120k
High
$190k

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in hospitality, marketing, or business plus years in hotel sales.

Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.

Majors to look at: Hospitality Management, Marketing, Business Administration.

Outlook

Growing faster than average (about 5% over 10 years). Grouped with sales managers.

Will it last? Our AI estimate

Low risk in 5 years, medium in 10. AI writes proposals and answers group requests; closing big accounts and leading a sales team stay human.

Start now, in high school

Classes: Marketing, Business, Speech.

Official data: O*NET occupation 11-2022.

More Hotels, Resorts & Lodging careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.