Public Media Underwriting Representative

Also called: Underwriting Account Executive, Public Radio Sponsorship Rep

Sells the short sponsor messages you hear on public radio and TV ('Support comes from...') to local businesses.

A day in the life

An underwriting rep meets a local bakery owner, explains how a 15-second sponsor credit on public radio works, and writes the message to fit FCC rules that ban ad-style sales pitches. Back at the station they schedule the spots and send reports on how many people heard them.

Pay over a career

Starting
$35k
Typical
$50k
High
$85k

Approximate; often base salary plus commission.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing or communications.

Ways in: 4-year college. Training cost: $15k – $60k.

Majors to look at: Marketing, Communications, Business.

Outlook

Growing about average. Sponsorship matters more since federal funding for public media was cut in 2025.

Will it last? Our AI estimate

Medium risk for 10 years. AI helps with ad scheduling and proposals, but local relationships and sales stay human.

Start now, in high school

Classes: Business or marketing, Speech, English.

More Broadcasting, Radio & Podcasting careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.