Also called: GM (Broadcasting)
Runs a TV or radio station's business: ads, news, programming, and staff.
A station GM reviews ad sales with the sales team, meets community leaders, and decides where to invest in news coverage.
Approximate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Degree plus long career in sales or news.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Business Administration, Broadcasting.
Shrinking. Station consolidation.
Low risk in 5 years, medium in 10. AI changes ad sales and workflows, but running a station's business and staff stays human leadership.
Classes: Business, Marketing, Broadcast journalism, AP Microeconomics.
Official data: O*NET occupation 11-1021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.