Broadcast Traffic Coordinator

Also called: Traffic Manager (Media)

Schedules the exact timing of every commercial and program on a TV or radio station's log.

A day in the life

A traffic coordinator builds tomorrow's minute-by-minute schedule of ads, makes sure advertisers got what they paid for, and fixes conflicts like two car ads back-to-back.

Pay over a career

Starting
$32k
Typical
$45k
High
$70k

Approximate.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Degree helpful; detail-oriented.

Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.

Majors to look at: Communications, Business.

Outlook

Shrinking. Automation reduces staffing.

Will it last? Our AI estimate

High risk for 10 years. Automated scheduling software now builds most program and ad logs, so fewer coordinators are needed.

Start now, in high school

Classes: Computer applications, Business math, Business, English.

Official data: O*NET occupation 43-9061.

More Broadcasting, Radio & Podcasting careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.