Wine & Spirits Sales Representative

Also called: Distributor Rep, Brand Ambassador

Sells wine, beer, or spirits to restaurants, bars, and stores for a distributor or brand.

A day in the life

You drive your route with a bag of sample bottles, pouring tastings for sommeliers and store buyers. Brand ambassadors host events and train bartenders on their spirit. Commission can make this one of the best-paid beverage jobs.

Pay over a career

Starting
$40k
Typical
$68k
High
$140k

Base plus commission.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's helpful; WSET certification common.

Ways in: 4-year college, Certification, On-the-job training. Training cost: $15k – $60k.

Majors to look at: Business, Marketing, Hospitality Management.

Outlook

Growing slowly (about 1% over 10 years). Grouped with wholesale sales reps.

Will it last? Our AI estimate

Medium risk for 10 years. Online ordering and AI reorder tools take routine calls; reps who know buyers and run tastings hold on.

Start now, in high school

Classes: Marketing, Speech, Chemistry.

Official data: O*NET occupation 41-4012.

More Beverage (Wine, Beer, Spirits, Coffee & Tea) careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.