Also called: Wine Club Manager, DTC Manager (Winery), Consumer Direct Sales Manager, Club Membership Manager
Runs a winery's wine club and online store, keeping members happy and shipments flowing to their doors.
You pick the wines for the fall club shipment, email members about it, and sort out 40 cards that failed to charge. Then you plan a members-only harvest party and check which states each box can legally ship to.
Estimate; often includes bonuses tied to club growth.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in business, hospitality or marketing is common; many start in the tasting room.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Hospitality Management, Marketing, Business Administration.
Growing about average. Direct sales to consumers have become a major source of winery profit, so these roles have grown.
Medium risk for 10 years. Email, billing and shipping software automate the routine; member relationships, events and wine picks stay human.
Classes: Business or marketing class, Computer applications, Spanish.
Official data: O*NET occupation 11-2022.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.