Also called: Wine Marketing Manager, Spirits Brand Manager, Winery Marketing Manager, Beer Brand Manager
Plans how a wine, beer or spirits brand looks, sounds and sells, from label design and social media to promotions with stores and bars.
You review a new label design with the agency, approve a summer promotion for a grocery chain, and check last month's sales by state. In the afternoon you plan a social media campaign and the brand's booth at a big trade tasting.
Estimate; wine and spirits brand roles pay below the BLS marketing manager median, more at large spirits companies.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in marketing or business; many brand managers start in sales at a distributor.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Marketing, Business Administration, Communication.
Growing about average. Big spirits companies hire most brand managers; strict alcohol advertising rules shape the job.
Medium risk for 10 years. AI writes first drafts of ads and crunches sales data; strategy, brand taste and retailer relationships stay human.
Classes: Marketing or business class, Art or graphic design, Statistics.
Official data: O*NET occupation 11-2021.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.