Also called: Taproom Manager, Cellar Door Manager, Winery Hospitality Manager
Runs the room where visitors taste and buy wine, beer or spirits, leading the staff and selling club memberships.
You open the room, brief the pourers on today's wines, and handle a busload of 30 guests at noon. Between rushes you schedule staff, count inventory, sign up new wine club members and plan Saturday's release party.
Estimate anchored on BLS food service managers ($69,390 median, May 2025); small rooms pay less, big estates more, often with bonuses on club sign-ups.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
High school diploma, about 0 years after high school. No degree required; most work up from tasting room associate. Hospitality or business degrees help.
Ways in: On-the-job training, 4-year college. Training cost: Under $15k.
Majors to look at: Hospitality Management, Business Management, Wine Studies.
Growing about average. Tasting rooms and taprooms boomed in the 2010s; growth has slowed as US alcohol sales flatten.
Low risk for 10 years. Booking and club software handle the paperwork; hosting guests, coaching staff and selling in person stay human.
Classes: Business or marketing class, Hospitality CTE class, Spanish.
Official data: O*NET occupation 11-9051.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.