Also called: Digital Content Manager (team)
Runs a team's social media accounts, creating viral posts, memes, and behind-the-scenes content.
They post during games in real time, film locker room celebrations, and react to trends within minutes. A great post can get millions of views. Long nights and weekends come with the job.
Estimate.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in communications, marketing, or journalism.
Ways in: 4-year college, Self-taught. Training cost: $15k – $60k.
Majors to look at: Communications, Marketing, Journalism.
Growing faster than average. Growing as teams become media companies.
Medium risk in 5 years, high in 10. AI makes clips, captions and graphics fast, shrinking teams; team voice, timing and trending instincts stay human.
Classes: Marketing or DECA, Video production, Journalism.
Official data: O*NET occupation 27-3031.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.