Sports Information Director

Also called: SID, Athletic Communications Director

Handles media relations and stats for a college athletic department.

A day in the life

They write game notes and press releases, keep official stats during games, arrange interviews, and run the press box. They are the bridge between teams and reporters.

Pay over a career

Starting
$38k
Typical
$60k
High
$110k

Estimate.

Approximate: anchored on Bureau of Labor Statistics data for a broader job group.

Training

Bachelor's degree (4-year), about 4 years after high school. Bachelor's in communications or journalism.

Ways in: 4-year college. Training cost: $15k – $60k.

Majors to look at: Communications, Journalism, Sports Management.

Outlook

Growing about average. Steady.

Will it last? Our AI estimate

Medium risk for 10 years. Stats software and AI write releases and game notes; media relationships and crisis handling stay human.

Start now, in high school

Classes: Journalism, Statistics, Computer applications.

Official data: O*NET occupation 27-3031.

More Sports Media & Broadcasting careers

Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.