Also called: Media Strategist, Ad Producer
Creates the TV, streaming, and online ads that campaigns run, and decides where to place them.
Media consultants write scripts, direct shoots with the candidate, and edit 30-second ads overnight to respond to an opponent's attack. Media buyers then pick which shows and websites to run them on. Firms often earn a commission on the ad money spent.
Commission-based firms can earn a lot in big election years.
Approximate: anchored on Bureau of Labor Statistics data for a broader job group.
Bachelor's degree (4-year), about 4 years after high school. Bachelor's in communications, film, or political science.
Ways in: 4-year college, On-the-job training. Training cost: $15k – $60k.
Majors to look at: Film Production, Communications, Marketing, Political Science.
Growing about average. Campaign jobs follow the election cycle: busy in even years, quieter in between.
Medium risk in 5 years, high in 10. AI now writes scripts, edits video and can generate ads, so fewer producers needed; strategy and taste stay human.
Classes: Video production class, AP English Language, AP U.S. Government, Digital media class.
Official data: O*NET occupation 27-1011.
Career Universe is an early version. Pay, training and AI-risk figures are estimates to start your own research, not verified facts. The research was written with AI research assistants, checked by validation scripts and spot-checked by hand. Check anything important with schools, employers and official sources. How the numbers work.